2012

New year… new email?

Jan 10

As we all know, email marketing isn’t new – in fact it’s been around as long as email itself.  And contrary to all the popular myths out there, email responses are growing and good campaigns are seeing more click throughs and more page impressions once the clicker is on your site. How? Why? …well marketers [...]

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The Direct Marketing Association (UK) Ltd We are the DMA

Latest Email Track study from the DMA

Nov 22

I have just avidly read through the latest email study from the DMA, which covers email activity from the masses… i.e. not us email marketers. As usual it takes  a study to remind us that the mortals of the non email marketing world actually are not strapped to their PCs, Macs and Blackberry’s.. and now [...]

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10

10 Things You Should be Testing…

Nov 15

We all know that we need to test our emails but how many of us have the time and patience to do everything every time… well the good news is that you don’t need to test all 10 every time.. but to smash those open rates and click through stats here are our top 10 email [...]

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